Though his preferred tagline is “Murda, ” after his record label Murder, Inc., the happily married Ja Rule is a crossover musician able to croon out a love song as well as a hard-edged rap. His street smart style and raw good looks have also landed him roles in several Hollywood films and as a model for Calvin Klein. He has collaborated with heavy hitters of the rap world as well as heavy metal rockers. Much of his success is due to his ability to transcend rap ’s gangsta imagery to embrace pop rhythms and universal themes.
With three multi-platinum albums released in just two years, Ja Rule has become one of the most successful rap artists to rule the charts.